1 Intercultural Solutions
'Cultural isolation made me feel like a fish out of water.'
Chinese Cultural Awareness
Multicultural Team Leadership
Living and Working in China
Arm yourself with cultural sensitivity and adaptivity, and become an international business leader.
2 Chinese Marketing Strategies
'The pathway to Chinese customers’ wallets is through
their hearts, not their heads.'
Branding for the Chinese Market
Marketing Channels (Social Media) in China
PR and Selling opportunities in China
Sales Techniques for Chinese Customers
Avoiding pitfalls, minimising costs and increasing sales
3 Operating Your Business in China
Chinese Central and Local Economic Policies Research
Partnership with Chinese Investors and Businesses
Negotiations and Contracts with Chinese Businesses
Developing and Maintaining Relationships in China
'Right time, right place and the right person, without the three, although
there maybe a victory, there is also potential calamity'
Launch your business on the fast track into Chinese market